Little Big Loses Legal Battle Against Pepsico Over Chip Brand Name

Little Big, a popular Russian music group, has lost a legal dispute against PepsiCo over the use of the brand name "Little Big Acts" for their line of chips and snacks in Europe. Despite the group's claim that this could cause confusion with their own na

The legal battle between Little Big and PepsiCo began when the music group filed a complaint with the EUIPO, arguing that the use of "Little Big Acts" for PepsiCo's products could lead to confusion among consumers. With the group's rising popularity in several European countries, including Germany, France, and Poland, they feared that fans might mistake the chip brand for their own. Little Big has achieved significant success in recent years, winning awards and performing concerts across Europe. They were also slated to represent Russia at the 2020 Eurovision Song Contest, which was cancelled due to the pandemic. However, the EUIPO rejected their claim, citing the group's lack of popularity in the European market. While Little Big may have lost this legal battle, their case highlights the importance of protecting intellectual property rights in the music industry. As artists become more well-known, their names and brands become valuable assets that are worth safeguarding. Without proper legal protections, musicians risk losing control over their own identities and the commercial use of their names. For PepsiCo, the case is a reminder of the need to conduct thorough research before launching new products and brands. While the company may have thought that "Little Big Acts" was a catchy and memorable name for their chips and snacks, they failed to consider the potential conflicts with existing trademarks and intellectual property rights. In the end, both Little Big and PepsiCo will need to navigate the complexities of the global market and the legal landscape of intellectual property rights. As the music industry continues to evolve and expand, these issues will only become more pressing for artists and businesses alike.

Popnable /Popnable Media