Feid: The Phenomenon Of The Green Obsession

Feid is a global music phenomenon, captivating audiences with his performances. But amidst all the attention, one detail stands out - why does he and his fans always wear green? Let's uncover the truth behind this obsession with the color green.

The truth is, this relationship with the color green happened naturally, even somewhat accidentally. Manuela Villada, a designer and Feid's sister, reveals that Salomón (Feid) simply started wearing some green clothes and felt good in them. Gradually, the presence of green grew in his wardrobe, and they decided to implement it as a marketing strategy for his singles' covers. This way, the color green became associated with the artist and, more importantly, with his fandom. In today's image-driven culture, it is crucial for an artist to have a recognizable and identifiable appearance. Feid has undoubtedly achieved that with the color green, as well as his t-shirts, and especially his glasses. At his concerts, you'll find queues and stands filled with Feid "look-alikes," people who playfully imitate the artist's style. This further strengthens the bond between the fandom and the artist, something Feid's marketing team takes into account. An example of this was Feid's musical participation in Ibai Llanos' boxing event at the Civitas Metropolitano stadium. The Colombian artist wanted to recreate the iconic photo from the previous year, where Ibai posed with sunglasses given by a fan. On this occasion, Ferxxo didn't miss the opportunity for the biggest Spanish-speaking streamer to pose with his glasses and feel like a true member of the fandom. This became one of the most iconic moments of the night, which Ibai himself shared on his social media. It's a brilliant marketing maneuver that adds to Feid's already successful music career.

Song	Published on
Si Ella Supiera	12 July 2015
Basta Ya	16 June 2018
Loco Por Ti	30 June 2018
69	04 June 2023
69	06 September 2024
Klkhay	02 December 2024

Popnable /Popnable Media